#eye #eye



a campaign to end mass incarceration

october 2019 – march 2020

While working at 50+1 Strategies, I was the lead designer on Yes on R — a ballot initative of Reform LA Jails, an organization headed by Black Lives Matter co-founder Patrisse Cullors. Measure R demanded more accountability from the violent and lawless LA County Sheriff’s Department, as well as investment in alternatives to incarceration.

Measure R passed with 71% of the vote, a landslide victory, on March 3, 2020. 🎉



 ︎ an assortment of graphics for social media, email, Facebook ads, and display ads.

Like any political campaign, Yes on R’s field operation needed literature to drop at the doors and hand out to voters. I designed two doorhangers based on our best polling messaging, as well as a mailer to be sent to voter households.



Yes on R was endorsed by influencers, celebrities, and other public figures across LA County. I created sample Instagram posts and stories for them to share on their feeds to spread the word about Measure R, as well as personalized endorsement graphics by request in consultation with their teams.




︎ Sample Instagram posts and stories.



︎ A selection of the personalized endorsement graphics.

I am so proud to have been a part of this historic campaign. ︎ Check out my IG post below!




Copyright Juhi Gupta 2020 — San Francisco, CA