Juhi Gupta 
b. 1998

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✳️  e-worm.club

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Yes on Prop 16

March—November 2020
While at 50+1 Strategies, I worked on Proposition 16 — a ballot initative that sought to overturn 1996’s disastrous Proposition 209 and reinstate equal opportunity in California’s public admissions, public contracting, and public employment. Despite a lot of heart and hustle, Proposition 16 ultimately lost at the ballot, but we made important strides toward educating the public on the benefits of affirmative action for all Californians.

The campaign started with ACA 5, which passed 60-14 in the Assembly and 30-10 in the Senate in June as a result of organized constituent pressure, most of which was online due to COVID-19.



︎︎︎ An assortment of digital creative for ACA 5 and Proposition 16.



︎︎︎ A set of Instagram stories for the ACLU.



︎︎︎ A banner for the Dia de los Muertos parade in Los Angeles.




︎︎︎ An assortment of graphics for students to share on social.